For brands

We saw lack of diversity across the industry, whether events or activations, so here's what we did.

We bring value, excitement and substance to our brand partners. Want to unlock and activate into an untapped demographic? Then look no further. See for yourself!

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SOSHER MUSLIM CREATOR SURVEY

In March 2024, we conducted a survey for British Muslim creators in the industry. The results show there is a massive gap in the market and shift in creator perspective when it comes to the approach around Eid/Ramadan.

Click here to access Report!
Frustrated by the lack of diversity at brand events, often dominated by the same creators and neglecting Northern talent, we decided to create a more inclusive and equitable space for all

Eid Networking event 2024

We partnered with Malmaison Deansgate and brand sponsor Calling Beauty to host the first-ever Eid networking event in Manchester. We brought together a diverse community of creators from across the UK, fostering meaningful connections and amplifying voices beyond the capital. The event featured a captivating panel discussion, providing valuable insights and sparking engaging conversations. By uniting creators from various verticals, we aimed to amplify voices and build a stronger, more inclusive community.

ACTIVATION

Several activities including a mocktail masterclass, henna workshop, and personalised calligraphy.

RESULTS  

- Reach of over 9mn reach within the first week of the event
- 270 content pieces created within the first 3 days

Partner with us!
For South Asian Heritage Month, we partnered with Lounge at their Trafford Centre location to create a unique brunch experience, engaging local creators and community leaders.
This collaboration effectively addressed the taboos surrounding lingerie and body measurements within Muslim and South Asian cultures.
By facilitating honest conversations and highlighting the importance of proper bra fittings, we fostered a sense of community and drove substantial digital attention. This event demonstrated the power of brands to initiate meaningful social change and promote inclusivity.

"It was an absolute pleasure working with Shereen on this event. Every conversation we had reflected her deep passion for the project, which motivated us even more to bring this community event for SAHM to life. Her creative insights and educational contributions helped us deliver an event that exceeded our expectations, delivering exactly the outcome we had envisioned."

Izzie Moores, Senior Partnerships Executive

Create your next community activation!

WRITE YOUR STORY 2025

Partnering with LOOKFANTASTIC and sponsored by MeetBros, we launched 2025 with a "Write Your Story" event for POC creators. The event facilitated reflection on 2024's achievements and challenges, fostering community through interactive workshops. Attendees received personalised LOOKFANTASTIC gift boxes and enjoyed a bespoke breakfast buffet from MeetBros.

ACTIVATION

We held a speed dating roundtable discussion and a calligraphy workshop hosted by Lucy Arts.

RESULT  

Event social media coverage reached 2.4 million users on Instagram and TikTok within the first 24 hours.

Plan your next event with us!